September 2008

In checking Olio2go’s online listings, we often notice those of our competitors. We don’t click on their ads, but we do visit their sites to check pricing and descriptions. So many of the descriptions are weak and insufficient to the great olive oils. Most disconcertingly, some listings don’t carry information on the harvest year. Before┬ácustomers plunk down $40 for a bottle of olive oil, shouldn’t they know what harvest year they are purchasing? The next unknown: has it been well stored?

We’ve added two new extra virgin (of course!) olive oils to the site this week: Argiolas Iolao from Sardinia, and Sicilian Gold DOP Val di Mazara, a sister product to Athena.

It’s happened again. A customer has been to Italy, and has returned with tales that the best Italian olive oil never leaves Tuscany…or never leaves Italy. Then he calls Olio2go.

Here’s our side of the story. When the harvest takes place in November, and we receive a shipment in January, and by May must place our final order for the “harvest year” — and we can only get 10 cases — that’s authentic Italian olive oil. That’s oil from a producer who is not buying his neighbor’s olives, nor is he bringing in a shipload of olive oil from Spain. That’s authentic Italian extra virgin olive oil.

While the olives for the 2008 olive oils are still on the trees, some of the finest productions for 2007 have very very few bottles remaining. We’ve already sold out of Altesino from Tuscany. We have a very limited supply of several olive oils. What might be next to sell out? Allegrini Corte Giara? Frantoio Franci’s Villa Magra Gran Cru? L’Olionovo from Castellare in Chiant?