We’re always pleased when a reputable news organization does an accurate story on olive oil. NPR just ran an updated story on olive oil and we’re here to support most of what they had to say. To Get the Benefits of Olive Oil Fresh May Be Best. You can listen to the story and read associated content (and see pictures here).
What we liked:
Accurate information on fresh olive oil, storage, and how soon to consume a bottle once opened.
What we didn’t like:
The named California producer, label photo included, that shows a best-by date more than two years from harvest. Yes, we understand that the oil may be well stored under optimal conditions, but when we find this oil in the grocery store, under harsh lights, it’s doubtful that it has lasting power to reach that long best by date.
Some cultivars will hold their flavors longer than others. We always recommend that you store your bottles in a cool, dark place, and once opened consume within four months.
A reminder on our mission:
It is our goal to sell out of each harvest’s oil as the new oils arrive. While many selections will have even longer best by dates, it is our goal to provide you with the freshest Italian extra virgin olive oil, with each turn of the harvest.