solo-bottle-bagEach year, around this time, brides and moms contact Olio2go to purchase olive oil wedding favors. They can be very specific about the label name, producer, or region of origin. Their word choice indicates they know their way in the olive oil world, appreciate great flavor and authenticity, and respect the craftsmanship of the small producer.

But then we reach a math problem. If a 500 ml bottle sells for $40, what should a 100 ml bottle cost? Unfortunately, it is not 20% of $40. Proportionately, the glass bottle is more expensive, and it costs more proportionally, to bottle and ship a large quantity of those little glass bottles across the sea. To be authentically produced and bottled in Italy, that cute little bottle may well cost more than the bride and mom would like to spend.

This cost per ounce (or cost per milliliter) issue is not limited to olive oil. It is dominant in mass market grocery stores, where the cost per ounce is noted on the shelf label for consumer comparisons.  The small jar of peanut butter costs more per ounce than the large jar. Those cute travel size bottles of shampoo cost more per ounce than the contents of a 16 oz.  bottle.

We will continue to provide pricing, striving to make a match, and will even provide a bottle-your-own kit, as we wish them well ….

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Award winning olive oil from Azienda del Carmine in Marche

Award winning olive oil from Azienda del Carmine in Marche

As we approach the holiday season amidst an “unusual” economic time, I can’t think of better gifts than food gifts. Food is a necessity, and nice food makes dining a pleasure. Is that too simple? Fine extra virgin Italian olive oil makes a superb gift for several reasons:

It’s different from wine!
Anyone can give wine. OK, anyone over 21 can give wine as a gift, but wine can also be complicated. Do you know your varietals and vintages? Does the recipient? Does the recipient have a medical or religous reason that prevents them from enjoying a nice Pinot Grigio?

It’s good for you!
It doesn’t feature the sodium or cholesterol burdens of other foods, and can add delightfully to many portions of a meal. It’s the best fat — good enough to have a qualified health claim from the FDA. The simplest appetizer — a loaf of bread and a flavorful bottle of olive oil. Add it to soups or vegetables, add a swirl over a steak, begin or finish a risotto….

Your Recipients will appreciate it!
They may think of olive oil as a splurge rather than a necessity, but they’ll try and enjoy your gourmet gift!

You can order it online and have it shipped! At Olio2go, we’re preparing holiday gift selections to make the Winter Holidays easier for you. It’s perfect for Christmas and Hanukkah, and it’s a terrific hostess gift throughout the year.